Today, a watch is more than just a time keeping instrument or an accessory. It is an extension of the personality of the wearer and hence, must exuberate the essence of his spirit.

That's why, we created SSTEELE, a brand that compliments the carefree and fearless spirit of India's youth. A SSTEELE lets you be you... with a wide choice of styles and designs that can create the perfect effect for every occasion.

With a SSTEELE on your wrist you will always gain admiration, wherever you go.

The tempting array of SSTEELE Watches compliment the way you live your life. Fun. Confident. Fearless. The SSTEELE range of watches incorporates PA Time Industries’ commitment to quality and has been designed by renowned international watch designers in Hong Kong and are a result of an extensive 2-years research on the demographic profile, aspirations and wants of its target audience.

The three distinct features that make SSTEELE a must have, are:

Distinct Style: The look of SSTEELE Watches is rich, confident, and bold offering a contemporary attitude with a timeless elegance only steel can deliver. The distinct styling and designs of the SSTEELE watches offer an unmistakable classic appeal making a statement for themselves. The large dials, bright colours, clean lines and shiny surface of SSTEELE Watches create a look that is extremely contemporary. SSTEELE watches have the distinct imagery, up-market contemporary feel and the attitude that young Indians are sure to find irresistible.

Superior Technology: PA Time Industries is well renowned for its innovation, technology, quality, cutting – edge design and the sheer variety of its watches.

Extended Range: SSTEELE promises you an an ever-lasting collection of steel watches with new designs introduced from season to season. Currently, over 50 distinct models ranging from classy and elegant to daring and glamorous are available around the country. These models are affordably priced between Rs.1500 – Rs.3000 and backed with manufacturer's warranty and nationwide support network.